The target was to turn a traditional fundraising appeal into a broader experience that supporters could engage with across multiple channels. By building the campaign around the powerful symbolism of the “Spirit of 1776” painting, a cohesive message came to life through direct mail with a donor bounce-back, a digital fundraising campaign, and an online donation experience.

 

Each piece reinforces a shared sense of patriotism and purpose while giving supporters a way to participate by presenting an opportunity to write their own personal message of freedom as part of their gift. It’s a thoughtful, multi-channel approach that connects the foundation’s mission with a meaningful moment in American history and invites supporters to help keep those ideals alive by expressing what freedom means to them.