SOLUTION

The approach was to turn a traditional direct mail package into an opportunity for donors to connect with EWTN’s global ministry. By creating an oversized, poster-style self-mailer, it provided powerful stories, photography, and the radio’s reach capabilities.

One of EWTN’s powerful tools to share God’s Word is through radio transmission. It reaches 
people across borders and into places where other forms of ministry may not. The built-in reply and return elements make it easy for donors to take part, while the streamlined format helps keep production costs down. It’s a warm, faith-filled approach that helps supporters see how their generosity can carry the message of Christ farther and touch lives around the world.